This blog is the ultimate information hub and explores all the key concepts in marketing. The learning opportunities are endless!

Oftentimes, as human beings, when we make a mistake or when we fail we tend to shut down or give up. IT IS VERY IMPORTANT TO NEVER GIVE UP! One of the turning points in my career came during my first attempt at pursuing my dreams of starting my own consultancy firm. I entered this phase of my life, full of excitement and driven to be successful. I invested in renting my own office space, requested pitch meetings with every company that I could reach, and spent over 14 hours a

Great content isn’t just about the “what”, it is also about the “how”. As a marketing consultant, I find myself constantly reminding clients that how you get a message across, matters just as much as the message itself. It is for this reason that communication design elements affect content marketing. Communication design elements, in short, will influence the attention of your audience, how they react to the message and therefore creating trust in the brand. These factors ar

One thing that I am constantly reminding clients is this: if you have unclear or inconsistent branding, your marketing efforts will not yield positive results. As a marketing consultant, I believe that branding is one of the most important components of functional and result-driven marketing. In a world where consumers are overwhelmed with choices and messages, branding is what helps to make the distinctions and help people understand in order to make valuable decisions about

A website is a core tool used in marketing consultancy, therefore planning for the creation of a website is one of the most important steps. Building and efficiently using a website requires having a clear purpose. Is the website speaking to the right audience? Is it supporting the goals that the business is trying to achieve? These are the questions that need to be asked, to avoid developing a confusing user interface that quite honestly does not provide any return on its in

Customer Attitudes are directly related to customer behaviors. Ensuring that there is a well-grounded customer attitude, is important due to the fact that customers tend to have a buyers reaction based on what they think and most importantly how they feel. This works similarly in the industry of marketing consulting, especially because customer behavior is almost always directly related to TRUST! If a customer trusts your work, they are most likely to invest in the service. M